German Health and Sports association. The Vitamed association is offering everything about coordination training, fitness, prevention and rehabilitation. Since July 2012, 2700 members are practicing on modern training equipment with a total surface of 1200 square meters. Their mission is to educate their community in a fun and social environment to compete and stay healthy for life. Vitamed is a company that is passionate about servicing their members through innovative and results based programs and services which help drive positive outcomes.
The new corporate identity expresses the sporty and dynamic nature of the association with a fresh, colorful, sympathetic and in the same way elegant and professional design style, reflecting the holistically healthy way of life.
Well-chosen images, which are telling different moments inside the association, are coordinated with the new corporate color palette. The logo, which is composed by the initial letters V and M, is used in different appearances in order to create a unique visual language.
I carried out this project with Michaela Stucki.
Corporate colors, logo, personalized icons, image concept